Harrods Aviation – Sales Department

Will brings a passion for customer service excellence to Harrods Aviation and so will
perfectly match the Harrods brand ethos.
In joining Harrods Aviation Will furthers an eleven-year aviation career which includes
directorships within World Fuel Services, the world’s largest reseller of marine and
aviation fuel and NetJets Europe, the successful fractional ownership company.
Before his appointment at Harrods Aviation Will was leading WhiteConcierge, a
privately owned business providing personal assistance, lifestyle management and
concierge to an Ultra High Net Worth client base.
This rich aviation and customer service background will stand him in good stead to
build client relations and develop the strong Harrods Aviation brand in line with the
company’s goals.

Howard Peterson
Operations Sales Manager

Howard has been with the company since early 1998. Having worked for Marshalls of Cambridge for nineteen years on the Corporate Division, BAe and World Aviation Services, he has gained over thirty-three years’ total experience not only with commerical aircraft but corporate as well.

Prior to joining the sales team Howard was in charge of the maintenance control department so has a thorough knowledge of the company's capabilities. In his role as Sales Manager Howard is responsible for liaising with new and existing customers to provide quotations for future inputs.

Keith Woolley
Engineering Sales Manager

Keith started his aviation career with the Royal Air Force as an airframes and engines engineer and upon leaving the military he joined Air Hanson as a Licensed Helicopter Engineer. Promotion to aircraft sales resulted in responsibility for the McDonald Douglas, Sikorsky and Hawker Beechcraft dealerships. From there Keith became the Business Development Manager for Chauffair and then a move to International JetClub followed as Business Development and Charter Manager.

Before joining Harrods Aviation Keith managed a small fleet for a private individual. Keith has diverse experience in corporate aviation, along with sound commercial skills and strong customer service ethics.